SONIC DRIVE IN

For more than 50 years, SONIC has built a dominant position in the drive-in restaurant business by offering made-to-order American classics, signature menu items, and speedy service from friendly Carhops. Today, SONIC is the largest chain of drive-in restaurants in America. In creating a new packaging and branding it was important to make a nod to the nostagia of the American drive-in, while infusing a bit of modern wit and personality. Customization of your Sonic meal is brought to life right on the packaging. The new “This is how you SONIC” branding is demonstrated through fun iconography that displays a seemingly limitless combination of possibilities.