ROTH FILMS

Working in conjunction with The Mill LA's design team, an identity was developed for newly-found movie production studio Roth Films. The Identity's first glimpse would be a part of the company's  production of Universal's "Snow White and The Huntsman". It was critical for the identity to not only be epic in the spirit of movie making, but also embody the essence of New York City, where the production company was created. How do you find something iconic that separates this company from an LA film company? Digging into things that were distinctly a part of the working life of NYC, the ever-present subway had a gravity that eventually came into focus. Below is a brief study in the creation of this identity. The bottom videos display the final version that is now Roth Films identity.