LEXUS IS
The Lexus IS. With its provocative styling and highly responsive performance, it's a deliberately defiant departure from the status quo. Working amongst the crew at Team One, we celebrated this independence with an aggressive, stylish, high-fashion approach, inspiring and empowering both readers and viewers to stand apart and leave the crowd. With a bold, provocative approach, Lexus engages media partners to challenge a youthful, affluent demographic to send the world a signal that they refuse to be confined by conformity.
THE SIGNAL
A tumblr blog "The Signal" was created to chronicle fashion photography sourced from Lexus events, photo shoots, exclusive performances, shows and digital installations, with an emphasis placed on creative inspiration. With over 8.5 million views and over 30,0000 notes, the blog continues to gain steam. The tumblr blog can be viewed here.
THE SOUND
How do you create a statement without saying a word? It is a special breed of people that shape culture in this way. One must go against the grain, refusing to follow the guidelines drawn by others. A music producer’s voice is heard through their craft-- the texture, mood and visceral feel of music rather than its spotlight, having the courage to take a bold new path- rejecting average and instead, choosing to be exceptional along the way. Some of todays most important aces behind the gear are interviewed for a Pitchfork interview series presented by Lexus.
