BROADCAST

Inspiration for concepts can come from anywhere. As a music producer and composer, creative direction takes on many different functions. Understanding a brand and the story they are trying to tell is imperative throughout all forms of media. Below is a sampling of this endeavor.
 

FXM Fearless: The goal was to create a launch campaign for FX's brand new network with a distinct voice articulating the "Fearless" FXM identity. Through this piece we pull the audience into our bold, subversive world. Using our movie's vignettes there is a layering of elements building through the piece. Picture is given purpose by using music and images to manipulate our emotions, without a word of dialog. This focus creates a hypnotic and dramatic journey for our audience.
 

The 2012 MTV Video Music Awards hit screens worldwide, featuring the best in pop music and a fresh new design centered around the beauty of being different. The Mill L.A design team stepped up to the challenge of delivering the complete show package, including a full set of nominee broadcast elements. The result -- a striking new look, where we explored the concepts of space, time, and place while the footage and sound was distressed with a visual "grenade"-- contrasting the isolation and disquiet of the photography with a highly stylized digital imperfection. The idea was to focus in on some of the unusual beauty of America while drawing a parallel to the unique and diverse musical talent on the VMA stage.

GTA IV: The Return, was the North American Commercial created for Rockstar Games on the fourth release of the mega-hit Grand Theft Auto. The original music that was made for this broadcast spot premiered the announcement of the U.S. & Canadian release of the game. The game is set in a redesigned rendition of Liberty City, a fictional city based heavily on modern day New York. It follows Niko Bellic, a war veteran from Serbia. He comes to the United States in search of the American Dream, but quickly becomes entangled in a world of gangs, crime, and corruption. Original music was created set in this theme for this new addition to the saga. 
 

For the launch of the FXM Network, paired with Imaginary Forces, we went on a quest to idealize the concept of getting lost in a moment. Furthermore, what does that feel like and how do we express it. There are moments within moments, where time does not seem to exist, and we find ourselves lost in thought. In movies, this can push into the story behind the story. All twelve 20 second vignettes are compiled here.
 

Working with the Mill LA, we were called upon to score and design sound for this Netflix promotion of the Hunger Games. Drama and tension builds as Jennifer Lawerence's character makes her way to the stage on a nationally televised interview about her story as one of the contestants in the Hunger Games.

The Nike mission statement is “To bring inspiration and innovation to every athlete in the world.” Nike's newest  and most technologically advanced golf gear- the Covert 2.0 driver, gets put through it's paces by Tiger Woods. With Imaginary Forces, we paired up to create a sound design intensive broadcast campaign, highlighting the impact of these innovations in Nike's most advanced Golf products. The result is a dynamic back and forth between the solitude of being in the moment while playing vs. the technical gusto of the products.
 

A broadcast spot called "Step Into the Lights” was created to reintroduce the L.A. Lights collection from L.A. Gear. Founded in 1979 to market and rent roller skates in Venice Beach, L.A. Gear expanded into athletic footwear in the mid-1980s and became almost instantly popular. The brand marked a triumphant return, bringing back signature styles from its huge ’89-’90 Unstoppable Collection as well as the L.A. Lights Collection for men, women and kids. The brand has rereleased the line of sneakers with the “Step Into the Lights” spot features the Chi-Town Finest Breakers crew made up of the Borjas family – 11 year old Lucio aka “Ozone,” 10 year old Alazaie aka “Spinderella,” 9 year old Santos aka “Turbo” and 8 year old Enrique aka “Crazy Legz”.
 

"Way of the West" is the result of a collaboration between Mark Share, Emmy award-winning editor Josh Bodnar (creator of the "Dexter" show opener) and world renowned-photographer Jim Krantz. Using the rolling hills of Montana as a backdrop, the piece features Krantz beautifully captured subjects in a visual assault-- blurring the boundaries between commercial work and fine art.
 

Control is the ultimate expression of power. This what Lexus bases their vehicles performance on. The Command Performance campaign found its spirit in the form of a track by called "Rondo" which we licensed from the Austin Texas band, Ghostland Observatory. A driving rhythm scores this spot called "Slalom" as the cars race through the desert. Since 1989, the Japanese luxury car manufacturer has increased sales outside its largest market, the USA, through an ongoing global expansion.