BROADCAST
Understanding a brand and the story that needs to be told is imperative throughout all forms of media. Inspiration for concepts can come from anywhere. As a multi-media creative this takes on many different functions. Below is a sampling of this endeavor.
The 2012 MTV Video Music Awards hit screens worldwide, featuring the best in pop music and a fresh new design centered around the beauty of being different. The Mill LA design team stepped up to the challenge of delivering the complete show package, including a full set of nominee broadcast elements. The result -- a striking new look, where we explored the concepts of space, time, and place while the footage and sound was distressed with a visual "grenade"-- contrasting the isolation and disquiet of the photography with a highly stylized digital imperfection. The idea was to focus in on some of the unusual beauty of America while drawing a parallel to the diverse musical talent on the VMA stage.
Working with LA-based animation studio Roger on this Clio Award-winning animated promo, we created this spot for History Channel's ever-popular "Mountain Men" series. We help this mesmerizing piece come to life through our sound design and mix in order to help realize this whimsical piece and its soulful story about modern life.
Slang is the ultimate sneaker marketplace, that sits right on your phone. Whether your thing is Air Jordan III's or Vintage Adidas Forest Hills, this is the place for sneaker freaks. Hailed by Hypebeast, Complex, Highsnobiety, Sneaker Freaker, and The Source, this anthem campaign spot was created with Los York to kick off the launch of the app. The idea was to embody the vibe and spirit of this unique part of street fashion and culture.
Forty years of American ingenuity coupled with international inspiration has bought Tumi to the forefront of premium travel gear. The Tumi fortieth anniversary piece is a retrospective highlighting the company's commitment to "perfect the journey." A delicate introspective piece was scored to pair with the long tracking shot.
GTA IV: The Return, was the North American Commercial created for Rockstar Games on the fourth release of the mega-hit Grand Theft Auto. The original music that was made for this broadcast spot premiered the announcement of the U.S. & Canadian release of the game. The game is set in a redesigned rendition of Liberty City, a fictional city based heavily on modern day New York. It follows Niko Bellic, a war veteran from Serbia. He comes to the United States in search of the American Dream, but quickly becomes entangled in a world of gangs, crime, and corruption. Original music was created set in this theme for this new addition to the saga.
The Nike mission statement is “To bring inspiration and innovation to every athlete in the world.” Nike's newest and most technologically advanced golf gear- the Covert 2.0 driver, gets put through it's paces by Tiger Woods. With Imaginary Forces, we paired up to create a sound design intensive broadcast campaign, highlighting the impact of these innovations in Nike's most advanced Golf products. The result is a dynamic back and forth between the solitude of being in the moment while playing vs. the technical gusto of the products.
A broadcast spot called "Step Into the Lights” was created to reintroduce the L.A. Lights collection from L.A. Gear. Founded in 1979 to market and rent roller skates in Venice Beach, L.A. Gear expanded into athletic footwear in the mid-1980s and became almost instantly popular. The brand marked a triumphant return, bringing back signature styles from its huge ’89-’90 Unstoppable Collection as well as the L.A. Lights Collection for men, women and kids. The brand has rereleased the line of sneakers with the “Step Into the Lights” spot features the Chi-Town Finest Breakers crew made up of the Borjas family – 11 year old Lucio aka “Ozone,” 10 year old Alazaie aka “Spinderella,” 9 year old Santos aka “Turbo” and 8 year old Enrique aka “Crazy Legz”.